Joan Fontcuberta - Pandora's CameraMack
This book is the first English translation of a renowned collection of essays by Joan Fontcuberta, in which he considers the technological shift that photography has undergone in recent years. The medium finds itself torn between loss and hope, between the disappearance of the silver gelatin photograph and the possibilities of the digital medium. Fontcuberta uses the motif of Pandora’s box to conceptualise the capricious nature of photography, its fickle relationship to truth – employing the Greek myth concerning a large jar containing myriad forms of human unhappiness, or blessings, depending on the version you read. As Pandora’s camera, digital technology spells calamity to some and liberation to others; it is blamed for irretrievably discrediting veracity, but at the same time it introduces a new degree of truth.
MACK, London, 2014
Softcover with flaps, 150 x 228 mm
196 pages, 16 essays with illustrations